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Abe Jewelry Co Ltd takes pride in its ability to adapt to the market’s ever-evolving needs. With modern consumers now looking for lighter, slimmer rings, the company is once again stepping up by offering bridal jewellery pieces in progressive, contemporary designs.
In celebration of International Women’s Day on March 8, modern female consumers are recognising their successes through jewellery, with platinum as their metal of choice, said the Platinum Guild International.
Weddings are big business for the jewellery trade, with the bridal segment proving pivotal for many brands, retailers and manufacturers. Traditional engagement and wedding rings headline the product segment, but modern relationships and changing consumer preferences offer new opportunities for growth.
Vera Wang Group and Chow Tai Fook Jewellery Group are lifting the veil on a fine jewellery collection that they have jointly created, aimed at catering to the modern design preferences of Chinese brides.
Millennials and their predisposition to redefine social conventions are changing the way companies market bridal jewellery. Placing greater importance on experience and personal preference, this generation of tech-savvy, highly expressive individuals buy what they want, the way they want it – engagement rings included.
While June arguably remains the most popular month for weddings, some bridal traditions - including jewellery-related norms - are increasingly holding less sway among younger couples in modern society, with new trends emerging in the bridal jewellery segment.