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According to 2018 export figures from the Marine and Mining Resources Department of French Polynesia, Hong Kong continues to be the largest importer of Tahitian pearls, commanding a 63 percent share in total export weight and 57 percent in export value.
A large selection of fine-quality pearl strands and sets from Alain Boite is set to impress buyers at the September Hong Kong Fair. The France-based pearl trader specialises in exceptional South Sea, Tahitian and Akoya pearls.
While high-quality rounds are currently the fast movers in the market, sustained and strategic promotions by the Tahitian Pearl Association Hong Kong (TPAHK) are pushing fancy shapes such as drop, circled, button, oval, baroque and keshi pearls into the limelight.
Acclaimed as one of nature’s greatest gifts, pearls have fascinated the world for many centuries. Amid ever-changing consumer behaviours and the prevalence of contemporary jewellery designs, pearls have time and again proven their resilient nature and eternal beauty. JNA’s cover story centres on the evolution of pearl jewellery through masterpieces by Hong Kong-based South Sea pearl producer Rio Pearl.
The 18th Cooperate Tahiti Auction (Rikitea Auction) delivered a strong sales performance with 98.86 percent of the pearl lots sold. The lots, comprising 372,650 pieces of pearls, fetched nearly €4.15 million (about US$4.52 million) in revenues, 30 percent higher than pre-sale estimates, according to auction organiser, Dominique Devaux.
Positive about the demand outlook for Tahitian pearls despite trying market conditions, the Tahitian Pearl Association Hong Kong (TPAHK) is revving up its creative marketing efforts to capture the attention of younger consumers.