12th March, 2019
Objective and third party-verified information on the performance of diamond verification instruments are now easily accessible to trade participants through the Assure Program.
7th March, 2019
The Diamond Producers Association takes stock of an ongoing marketing campaign that aims to revolutionise the diamond buying experience – a unique retail strategy targeted at today’s discerning consumers.
28th February, 2019
The Diamond Producers Association has launched the third wave of its “Real is Rare, Real is a Diamond” campaign that focuses on female self-purchasing.
3rd December, 2018
More than 53 million Americans are planning to purchase a diamond between Thanksgiving and Valentine’s Day, results of a new survey published by the Diamond Producers Association (DPA) and KRC Research revealed.
14th June, 2018
The Diamond Producers Association (DPA), an alliance of seven of the largest diamond mining companies globally, has named Mabel Wong McCormick as its managing director for China.
4th June, 2018
Results of a new survey by the Diamond Producers Association and research firm Harris Poll revealed that majority of American consumers don’t view synthetic diamonds as “real” diamonds.
7th March, 2018
The Diamond Producers Association (DPA) is set to introduce its “Real is Rare. Real is a Diamond” marketing platform in China within the year.
22nd November, 2017
The Diamond Producers Association (DPA) has unveiled its latest “Real is Rare” advertising campaign, which focuses on real, intimate moments within relationships.
4th September, 2017
Sergey Ivanov, president of Russian mining giant Alrosa, was recently appointed to the board of the Diamond Producers Association (DPA).