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For a jewellery retailer, capturing the attention of passersby is visual merchandising. That crucial second when people see a display window determines if they would stop and look, or walk on by. What is the secret to creating captivating jewellery window displays?
Buyers are gradually taking notice of a relatively new gemstone from Mozambique that dealers aptly describe as enthralling. Purple garnets, they said, are commanding attention in the trade because of their deep, rich colour; competitive price and overall individuality.
The Gem and Jewelry Institute of Thailand has mapped out a fresh direction for 2018, which focuses heavily on international expansion, fostering consumer confidence and developing digital platforms as Thailand moves to become a global gemstone and jewellery trading hub.
Lab-grown diamonds should be viewed as a choice for consumers rather than a threat to the industry, according to ALTR Created Diamonds. The lab-grown diamond house cites full disclosure, modern marketing and a consumer-centric approach as crucial to establishing legitimacy for the product category.