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PGI® is proud to announce the launch of Baby Darling, a brand new platinum jewellery collection in collaboration with Lukfook. The collection, which celebrates mothers’ endless joy and dedication with platinum’s eternal shine, is highly favoured by celebrity moms from China.
The pure, rare and eternal qualities of platinum have been highly treasured by nobles for centuries. To established European jewellers, platinum represents their image and value. Recently, the Platinum Guild International (PGI®) and Han Tang Culture talked to four legendary jewellery brands about their love affair with platinum.
Top platinum industry leaders, innovators, experts and partners discussed the latest developments, challenges and opportunities in the Chinese platinum market at the Platinum Guild International (PGI®) China Platinum Jewellery Forum held in Shenzhen in December 2018. Forum participants also identified potential drivers of growth.
Platinum Guild International (PGI®), together with its brand ambassador Yang Yang, launched the advertising film, The Legend of Platinum Dandelion, depicting the beauty of true love with pure and graceful images. In the film, Yang Yang plays the role of an innocent, brave, persevering and enthusiastic gardener who lived on the dandelion planet waiting for his true love. The film presents the platinum dandelion fairy tale in the most enchanting and beautiful manner while interpreting the eternal charm of pure platinum.
Platinum jewellery demand in key markets grew in the second quarter of 2018, with sales in some areas outperforming that of diamond jewellery, according to a report by the Platinum Guild International.
The Platinum Guild International (PGI®) successfully launched its “Dandelion Collection” campaign in December 2017. The dandelion-themed design competition was aimed at promoting platinum as the symbol of eternal love.
While June arguably remains the most popular month for weddings, some bridal traditions - including jewellery-related norms - are increasingly holding less sway among younger couples in modern society, with new trends emerging in the bridal jewellery segment.
Pure, noble, elegant and everlasting – these are but some of the attributes consumers associate with platinum. High jewellery brands are just as fond of the white metal for the additional prestige and status it bestows on their masterpieces.
Falling platinum prices and slower demand for platinum in auto-catalysts, as well as in the largest jewellery market of China, have exerted downward pressure on the profitability of the platinum mining industry in recent years. To encourage more funding to boost demand in jewellery, PGI CEO Huw Daniel has implemented various strategies across PGI’s markets, including relocating the organisation’s headquarters from London to Hong Kong. In an exclusive interview with JNA, Daniel shares his insights on the world’s platinum jewellery market as well as his priorities for 2018.