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  • Features

    Platinum: A majestic journey

    The pure, rare and eternal qualities of platinum have been highly treasured by nobles for centuries. To established European jewellers, platinum represents their image and value. Recently, the Platinum Guild International (PGI®) and Han Tang Culture talked to four legendary jewellery brands about their love affair with platinum.

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  • Features

    PGI® hosts 2018 China platinum jewellery forum Industry leaders gather to discuss future of platinum

    Top platinum industry leaders, innovators, experts and partners discussed the latest developments, challenges and opportunities in the Chinese platinum market at the Platinum Guild International (PGI®) China Platinum Jewellery Forum held in Shenzhen in December 2018. Forum participants also identified potential drivers of growth.

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  • Design

    Innovations foster growth of platinum jewellery market

    Innovative design ideas are crucial to revitalising China’s platinum jewellery market.

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  • Features

    Platinum Guild International joins celebrity to launch brand commercial in China

    Platinum Guild International (PGI®), together with its brand ambassador Yang Yang, launched the advertising film, The Legend of Platinum Dandelion, depicting the beauty of true love with pure and graceful images. In the film, Yang Yang plays the role of an innocent, brave, persevering and enthusiastic gardener who lived on the dandelion planet waiting for his true love. The film presents the platinum dandelion fairy tale in the most enchanting and beautiful manner while interpreting the eternal charm of pure platinum.

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  • Daily News

    Positive outlook for global platinum jewellery demand

    Platinum jewellery demand in key markets grew in the second quarter of 2018, with sales in some areas outperforming that of diamond jewellery, according to a report by the Platinum Guild International.

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  • Features

    PGI® kicks off jewellery design campaign in China

    The Platinum Guild International (PGI®) successfully launched its “Dandelion Collection” campaign in December 2017. The dandelion-themed design competition was aimed at promoting platinum as the symbol of eternal love.

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  • Daily News

    June Brides: Tying the Knot in Modern Times

    While June arguably remains the most popular month for weddings, some bridal traditions - including jewellery-related norms - are increasingly holding less sway among younger couples in modern society, with new trends emerging in the bridal jewellery segment.

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  • Daily News

    Platinum: Irresistible White Metal

    Pure, noble, elegant and everlasting – these are but some of the attributes consumers associate with platinum. High jewellery brands are just as fond of the white metal for the additional prestige and status it bestows on their masterpieces. 

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  • Features

    Platinum 2018

    Falling platinum prices and slower demand for platinum in auto-catalysts, as well as in the largest jewellery market of China, have exerted downward pressure on the profitability of the platinum mining industry in recent years. To encourage more funding to boost demand in jewellery, PGI CEO Huw Daniel has implemented various strategies across PGI’s markets, including relocating the organisation’s headquarters from London to Hong Kong. In an exclusive interview with JNA, Daniel shares his insights on the world’s platinum jewellery market as well as his priorities for 2018.

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  • Features

    China drives global demand for platinum jewellery in Q1

    The Chinese market has fuelled global demand for platinum jewellery in the first quarter of 2017, data from World Platinum Investment Council (WPIC) showed.

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JNA Show Daily | Day 1 - June 20, 2019

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