3 December 2018
As we prepare to count our blessings and losses over the past 12 months, and set new goals and resolutions, the retail industry is at the height of probably one of the most hectic seasons of the year, Christmas!
Christmas festivities in Hong Kong started as early as the beginning of November, marked by celebrative decorations filling up shopping malls and retail outlets – perhaps as a means for retailers to seize last-minute opportunities to make robust sales before the year comes to a close. In Western countries, Christmas in July is becoming more popular, especially in the Southern hemisphere when gift giving and the holiday spirit reach their peak during a white Christmas.
In fact, marketing campaigns for different product themes, age groups and consumer segments can be launched any time of the year. All kinds of festivals that give consumers an element of surprise and spark their interest are likely to turn into potential business opportunities, depending on how creative we can be. The year 2018 is coming to an end and before we wrap up yet another year, let’s not forget to celebrate our successes and achievements with our loved ones!
Publisher & Editor-in-Chief