The year 2020 is proving to be very challenging for global businesses, the jewellery sector included. China, as a major jewellery market, was also severely affected. Drastic events like the Covid-19 pandemic, which altered societal values and human behaviour, have had a huge impact on industries, particularly in the way consumer goods are marketed and sold. On the bright side, such events also present new opportunities. The challenge now lies in how well businesses adapt to the changes.
3D metal printing
PT MomentTM Collection
This article first appeared in the JNA September/ October 2020 issue.
The Platinum Guild International (PGI®) is at the forefront of helping the industry prepare for a post-pandemic world. Over the past months, PGI® has collaborated with valued strategic partners in both the retail and manufacturing side to offer competitively priced products with modern designs and top-quality craftsmanship.
PGI® witnessed strong growth in the sale of women’s and men’s jewellery, including rings, chains, bracelets and pendants with updated and contemporary designs. This once again affirmed multiple research findings that show consumers still favour platinum but are faced with limited choices and generic products.
The jewellery trade could benefit from a revitalisation of platinum jewellery through innovation in design, technology and craftsmanship in order to create fresh product lines.
Some of PGI®’s key partners are already making inroads with the launch of such inventive products and leading the way to seize better business opportunities with their new platinum collections. At the same time, PGI® also officially launched the PT MomentTM Collection, which was designed using the latest technology.
Bent on creating a more robust business scenario for the platinum trade in China, PGI® is committing more resources to advancements in platinum jewellery design and development.
Topping its list is addressing major obstacles that hinder platinum production such as porosity, alloys and hardness. Since 2018, PGI® has been addressing these issues at an annual tech forum attended by international experts like Teresa Frye, Kathrin Schoenke, Klaus Wiesner and Dr. Ko Po Hung. PGI® has identified many remedies to these challenges and will continue to develop solutions through knowledge sharing or consultation with partners.
PGI® will also be looking at multiple new technologies that could potentially be imported for local production. One particular aspect that is being considered is colour. Some of its manufacturing partners have successfully captured the market with the use of enamel, bimetal or plating methods to add colour variations to the metal. PGI® will be on the lookout for colour options aimed at incorporating colours and foreign materials with the natural white hue of platinum.
PGI® will likewise focus on 3D-metal printing, which is expected to have a lasting impact on jewellery production. PGI® will work with various organisations to foster this technology in the platinum sector and further support training of designers in this arena. PGI® is also looking at laser technology and will be experimenting on how novel alloys interact under high-heat conditions.
PT MomentTM Collection
At the 2020 Platinum Jewellery Design and Technology Forum, PGI® communicated with more than 60 designers who took part in putting together the PT MomentTM Collection, which comprises two selected themes and features a total of 23 sets of designs. This modern platinum jewellery collection adopts the latest in design and manufacturing technology such as geometric particles, 3D solid + chain and hollow 3D printing film.