Industry leader Lawrence Ma is joining a roster of expert speakers at a webinar on jewellery retail strategies and sustaining customer engagement organised by JNA and the JNA Awards programme.

The Return & Recovery: Retail Strategies in a Covid-19 World webinar, scheduled for October 5, will shine the spotlight on practical, effective and innovative initiatives to maintain growth in a coronavirus-afflicted world and beyond.

Ma, who is the CEO of Hong Kong-based Lee Heng Diamond Group and the founding president and chairman of the Diamond Federation of Hong Kong, has more than 40 years of experience in the diamond trade. 

He successfully ventured into the jewellery retail business in the early 1990s with the establishment of MaBelle Jewelry – a fast-rising retail chain in Hong Kong that offers customers with “fixed-price” diamond jewellery pieces in trendier, more universal designs.

MaBelle currently has more than 50 retail shops in Hong Kong and 40 stores in China. 

Ma is currently vice-president of the Shanghai Diamond Exchange and a member of the board of governors of the Gemological Institute of America. 

In the Return & Recovery: Retail Strategies in a Covid-19 World webinar, Ma is joining speakers Prida Tiasuwan, chairman of Thailand’s Pranda Group; Tanya Alissia, group creative director of Indonesian multi-brand jeweller Central Mega Kencana; and Angelina Lau, general manager, International Operations of Singapore-based SK Jewellery Group, which also has a presence in Malaysia, China and Thailand.

The discussion will cover the post-Covid-19 consumer, omnichannel solutions to tap today’s consumers, and the road ahead for brick-and-mortar stores.

The webinar will take place on Zoom at 5pm Hong Kong. Please click here for more details and to register.

JNA and JNA Awards programme are conducting another Return & Recovery webinar that centres on jewellery retail on October 12. 

The Return & Recovery: The Asian Retail Market webinar will look at market preferences and business conditions in Hong Kong, China, Vietnam, India and the Middle East. Speakers are Chow Tai Fook Jewellery Group Executive Director Bobby Liu, Dhamani Jewels Managing Director Amit Dhamani, Phu Nhuan Jewelry Joint Stock Company (PNJ) Vice Chairman and General Director Le Tri Thong and Kashi Jewellers Vice President and Partner Shreyansh Kapoor.