Gemworld Munich, one of the autumn season’s celebrated jewellery and gemstone fairs, is presenting a new attraction on October 28: A section entirely reserved for industry representatives aptly called “Gemworld Professional.”
According to Christoph Keilmann, managing director of the Munich Show, this section will feature some of the biggest names in the coloured gemstone sector including Paul Wild, Wild & Petsch and Herrmann Grimm.
“Gemworld Professional is the next step for us after having established Gemworld Munich as an international gem and jewellery show in Europe in autumn. Whereas Gemworld Munich is also open to the public on Saturday and Sunday, Gemworld Professional forms a part of the show, which is reserved for registered buyers during all three show days,” Keilmann said.
“Growing demand from exhibitors and visitors in the last few years led us to the decision to establish this exclusive area as a professional industry platform where international gem and jewellery brands and manufacturers can meet with their retailers before the Christmas season starts,” Keilmann continued.
A part of the three-day Munich Show, which is scheduled for October 28 to 30 at the Munich Trade Fair Centre (Messe München International), Gemworld Munich will highlight the latest jewellery and gemstone collections of around 350 exhibitors. Out of those 350 vendors, 50 will be showcasing their products inside the Gemworld Professional area.
“The offer includes everything a jeweller or retailer is looking for at a show – from loose gemstones, strings and beads, and exclusive designer jewellery to tools and equipment. In the loose gemstone sector, we expect some well-known international companies to attend the show this year, which increases the already outstanding offer again,” Keilmann said.
The launch of Gemworld Professional couldn’t have come at a more opportune time.
“At the moment, there are important changes taking place in the whole gem and jewellery industry, which have already been seen in other sectors years ago. Consumer behaviour like growing brand awareness, shorter product life cycles and new sales channels are some of the challenges for existing business models,” said Keilmann.
“Small- and medium-sized brands will have problems competing with powerful international brands. They rely on personal contact with their retailers. With Gemworld Professional, we offer an environment for these companies who need an appropriate platform for their presentation and which doesn’t exist yet in Germany in autumn.”