13 June 2018
Iranian designer Pegah Moshfeghi was drawn to the world of jewellery design when she set foot in Turkey about six years ago. With a new home and environment, she decided to turn her passion for arts and culture, as well as her background in electronics engineering, into a creative endeavour. Three years later, her brand Pegah Jewellery was born.
The jewellery industry is no stranger to stories of experts in various fields transitioning into jewellery design. Perhaps it's the allure of personal expression and creative gratification that entices them, or the desire to fulfill an inborn talent, but over the years, they have enriched the global jewellery design palette with their exceptional ingenuity and eye for style.
Iran-born Pegah Moshfeghi is now among these professionals-turned-jewellery designers who are making waves in the jewellery design sector.
An electronics engineer by profession, Moshfeghi worked with nonlinear electrical components such as semiconductor devices, transistors and diodes, among others, to design electronic circuits – a far cry from precious metals and gemstones. The discipline however proved useful in her transition.
“I worked as an electronics engineer for 10 years and then moved to Istanbul about six years ago. I decided to try my luck in other fields and chanced upon designing. I was mostly painting and drawing at the time, which I viewed as a way to express my emotions,” disclosed Moshfeghi. “I also have a very strong cultural affinity with Iran so I would use this as a subject in my work.”
While in Turkey, she visited a jewellery shop and was captivated by designs and sketches that were later translated into actual jewellery pieces. The process made her realise that her drawings and paintings could become a real, tangible piece – a memento that can immortalise her artistry.
Having found another way to convey her thoughts and emotions, Moshfeghi took the first step to becoming a jewellery designer: Education. She trained at the Senay Akin workshop where she learned jewellery-making techniques. She later got acquainted with Mahreç Art House where she took contemporary art and enamel lessons from Turkish designer Tuba Atman.
Three years after her venture into the jewellery design sector, she established Pegah Jewellery, her eponymous brand that served as her avenue for creative expression and to pay homage to her Iranian roots.
Moshfeghi takes pride in her ability to create distinctive pieces with undulating curves and mystifying shapes.
“I want to create something that has not been done before. I want to stand out by bringing something original and different to the table. I dedicate my time and effort to creating a single piece. Sometimes it takes me two months to complete a design. If you ask me to describe my pieces, I would say they are historical with a touch of modernity,” she said.
With a promising career ahead of her, Moshfeghi has reached her point of no return. “I’ve found my lifelong passion. It does not matter how perfect the work is or what kind of technical know-how was used to create a piece of jewellery. What matters is how the jewellery piece effectively conveys emotions,” she noted.
Taking inspiration from art and history, she currently has three major collections in her portfolio: Love, Heech and Jan. The collections include a combination of both fine and silver jewellery.
Clients in Istanbul are partial to 14-karat gold pieces while those in Iran go for 18-karat gold jewellery, she added.
“One of the most unique characteristics of my designs is the use of firozeh, a special stone found only in Iran. It’s one of my favourite materials to work with mainly because it is a representation of my Iranian background and culture, and because it is not commonly seen,” noted Moshfeghi.
Another exceptional piece in her collections is a gold bangle designed with a school of fish swimming together as the sun shines brightly on them. “This piece draws influence from nature and the rich history of Iran,” she said.
Her creations are mainly attractive to Iranian and Turkish buyers but she is aiming to expand her reach to other markets including Europe, the US and the Middle East.
“I usually find my clients in Turkey during trade fairs but customers can also avail themselves of my jewellery pieces through art shops and stores in Turkey. They can also order online,” revealed the designer.