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Crossfor lauds fresh design talents

18 March 2019

Citing an increasing level of creativity among jewellery designers today, Crossfor Co Ltd expressed confidence that the industry will see more inspired designs moving forward.


Crossfor Co Ltd, makers of the proprietary Dancing Stone mechanism, highlighted the progressive artistic talents of today’s jewellery designers who participated in the JNA Jewellery Design Competition 2018/19.

In a talk with JNA, Gloria Au, sales manager at Crossfor HK Ltd, commended the participants for their eclectic design entries that ranged from simple to creative and luxurious styles.

“Designers’ level of creativity has definitely been increasing over the years,” noted Au.

Crossfor Co Ltd was among the three sponsors of the maiden edition of the JNA Jewellery Design Competition, which recognises and celebrates excellence in jewellery design. The contest drew more than 2,500 entries from amateur and professional jewellery designers worldwide.

The competition has three categories – Dancing Stone, Platinum and Tahitian Pearl. Their respective themes are New Fashion Tech, Platinum Attitude and Asymmetric Perfection. Design entries were expected to reflect the specified theme while highlighting the respective materials’ exceptional qualities.

Participants who entered their designs under the Dancing Stone category were expected to have integrated the patented Dancing Stone component – featuring a centre gem in a semi-floating state – into innovative and unconventional creations.

“We are grateful to have been given a chance to participate in the competition and be able to review more than 700 designs. It’s exciting to see how these designs could set new standards in the global jewellery industry,” remarked Au.

Future endeavours

Crossfor remains committed to offering top-notch products and services to its clients. In 2019, the company is bent on effectively marketing its latest line of tennis bracelets and necklaces. It is also drumming up interest in its new showroom in Hong Kong, which offers the jeweller’s Dancing Stone mechanism, jewellery products and other services.

The showroom is crucial to Crossfor’s new strategy to also sell finished products. As of September last year, the company has more than 200 global partners and distributors.

The new Hong Kong showroom likewise serves as a key marketing platform to educate the trade while facilitating seamless sales in a highly conducive business environment.

According to Au, Crossfor is also eyeing to expand its foothold in the US, Europe and the Middle East, and further strengthen its social media presence in 2019.


All jewellery pieces by Crossfor Co Ltd