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JNA
Issue#404, Apr 2018
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Changing the diamond narrative
 
The Diamond Producers Association (DPA) is out to update the reality of diamonds in the minds of consumers. Through its ‘Real is Rare. Real is a Diamond.’ communications platform, it is redefining the emotional value of diamonds among millennials, turning these into a meaningful symbol for authentic and genuine relationships. In this article, DPA’s CEO Jean-Marc Lieberherr talks about the association’s latest initiatives and priorities.

JNA is the flagship publication of UBM Asia’s Jewellery Group. Launched in 1983, the highly acclaimed monthly trade magazine delivers the latest and most relevant market information on the international gem and jewellery industry. JNA’s insightful reports provide true value that fosters synergies and yields business opportunities within the jewellery industry, while its features on design and its stylish showcases provide a glimpse of upcoming trends influencing the jewellery landscape.

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