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Issue#404, Apr 2018
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Changing the diamond narrative
The Diamond Producers Association (DPA) is out to update the reality of diamonds in the minds of consumers. Through its ‘Real is Rare. Real is a Diamond.’ communications platform, it is redefining the emotional value of diamonds among millennials, turning these into a meaningful symbol for authentic and genuine relationships. In this article, DPA’s CEO Jean-Marc Lieberherr talks about the association’s latest initiatives and priorities.


About JNA亚洲珠宝
Published on a bi-monthly basis, JNA is a bilingual (English and Simplified Chinese) professional B2B magazine dedicated to delivering up-to-date market information on the jewellery industry around the world. With indepth reports about the jewellery industry, JNA provides true value that fosters synergies and yields business opportunities within the jewellery industry. Its features on design and its stylish showcases provide a glimpse of upcoming trends influencing the jewellery landscape.

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