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Issue#405, May 2018
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Star quality: The sparkle of celebrity marketing
A surefire way to tap into a wide range of clientele – be it in the jewellery industry or any other luxury sector – is having a trusted, well-loved and admired celebrity to help market the product. JNA sits down with two celebrity marketing experts who talk about the value and effectiveness of such a marketing tactic.

Mystic dreams
Dreams are often construed as a glimpse into a parallel universe where the strange and the beautiful merge, giving birth to ethereal concepts and images. This issue shines the spotlight on fine jewellery pieces in solid colours and elegant designs that impeccably mimic a dreamlike scenario.


About JNA
JNA is the flagship publication of UBM Asia’s Jewellery Group. Launched in 1983, the highly acclaimed monthly trade magazine delivers the latest and most relevant market information on the international gem and jewellery industry. JNA’s insightful reports provide true value that fosters synergies and yields business opportunities within the jewellery industry, while its features on design and its stylish showcases provide a glimpse of upcoming trends influencing the jewellery landscape.

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