Millennials reshaping the bridal jewellery sector
Millennials and their predisposition to redefine social conventions are changing the way companies market bridal jewellery. Placing greater importance on experience and personal preference, this generation of tech-savvy, highly expressive individuals buy what they want, the way they want it – engagement rings included.
Smart retailing: The future of jewellery business
Technological advancements are changing the way today’s retailers do business. In the jewellery sector, retailers are doubling efforts to give their clients not only top-quality products but also the best shopping experience through modern marketing and business strategies.
A country of vast richness, artistry and tradition, Japan is heavily promoting its expertise not only in the loose pearls sector but in pearl jewellery production as well. Lustrous, captivating pearls take centre stage in fine jewellery pieces by Japan’s most prolific pearl jewellery manufacturers.
Published on a bi-monthly basis, JNA is a bilingual (English and Simplified Chinese) professional B2B magazine dedicated to delivering up-to-date market information on the jewellery industry around the world. With indepth reports about the jewellery industry, JNA provides true value that fosters synergies and yields business opportunities within the jewellery industry. Its features on design and its stylish showcases provide a glimpse of upcoming trends influencing the jewellery landscape.