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Shenzhen Fair raises the bar with customer-focused themes

4 April 2018

Designers to be featured at the Shenzhen Jewellery Fair


The 2018 edition of the China International Gold, Jewellery & Gem Fair – Shenzhen (Shenzhen Jewellery Fair), hosted by UBM China (Guangzhou) Co Ltd, is shining the spotlight on customer experience.

More than just a marketplace that brings buyers and sellers together, the Shenzhen Jewellery Fair, with the theme “Jewellery Resources China,” is offering advanced features that deliver necessary operational knowledge for stakeholders to maximise their business.

One of these innovations is Brand Village, a venue that enables leading companies to capture the attention of a prominent audience with their latest works. Going beyond the concept of a brand as “a slogan, logo and colour scheme,” Brand Village integrates new branding and product series, innovative materials and technologies, trendy and leading concepts, and inspiring business models.

“Branding has evolved over the years as communities and consumer values have shifted,” said Teddy Tan, event manager - China Jewellery Fairs. “Through Brand Village, we aim to deliver the whole package to enable the industry to tap advanced opportunities and cultivate valuable business relationships in today's market.”

The fair is also featuring a Designer Pavilion in cooperation with the Shenzhen Jewellery Designers Association. “This partnership has allowed us to promote individual designers in a way we could not do alone,” noted Tan. “This is a valuable opportunity for visitors to communicate with individual designers in Shenzhen and witness the debut of their great works and ideas.”

The fair is scheduled for April 19 to 22 at the Shenzhen Convention & Exhibition Center.