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Insight and innovation at Shenzhen Jewellery Fair

17 April 2018

An enhanced customer experience awaits visitors at the 16th China International Gold, Jewellery & Gem Fair – Shenzhen, which is unveiling a fresh brand image supported by new features that add comfort, content and convenience to sourcing. 

Customer-focused themes permeate Shenzhen Jewellery Fair 2018

The Shenzhen Jewellery Fair’s new theme, Jewellery Resources China, underpins its transformation into a platform for insights, innovation and integration

The 2018 Shenzhen Jewellery Fair’s Designer Pavilion highlights homegrown talents

Jewellery self-service shopping space at the 2018 Shenzhen Jewellery Fair

New features of the Shenzhen Jewellery Fair add comfort and convenience to sourcing while arming stakeholders with market insights


Running from April 19 to 22 at the Shenzhen Convention & Exhibition Center, the fair promises a product sourcing experience that goes beyond the trade show floor by embracing a theme that reflects Shenzhen’s vibrant jewellery design and manufacturing heritage. 

Organised by UBM China (Guangzhou) Co Ltd, the 2018 edition of the Shenzhen Jewellery Fair is anchored on the theme “Jewellery Resources China,” a concept reflected in its redesigned exhibition space, special features and events. 

Topbilling the fair’s transformation is the elegantly appointed Brand Village, which integrates new branding and product series, innovative materials and technologies, trendy and leading concepts, and inspiring business models. Visitors can, in ultimate comfort, look for new brands, get retail insights and explore business opportunities with leading names such as Chow Tai Fook T Mark, Swarovski Professional, Shanghai Laomiao Jewelry Co Ltd, CMOY JADE and King Kai Fook Jewellery. 

Meanwhile, cool, local designers are given an international platform at the Designer Pavilion. An initiative with the Shenzhen Jewellery Designers Association, the venue provides an introduction to homegrown, new and new-to-you brands and concepts. Visitors can acquaint themselves with the works of Du Ban, Hu Hui, Jaye Chan, Jiang Jingjing, Li Wei, Liu Boshuo, Tan Shasha, Wang Yuqi, Xiao Mingguo and Yang Wei, among others. 

Infusing panache into customer experience is the fair’s jewellery self-service shopping space, which innovatively integrates technology and jewellery sales. Buyers need just scan a QR code to open the door to the unmanned booth. Once inside, they can inspect or try on jewellery pieces, make their selection and scan the QR code to pay. The door opens after payment is done.

And given that Shenzhen is home to around 3,600 jewellery manufacturers, this year’s fair offers an April 20 visit to two factories in the city. On top of this, visitors can gain greater insights on the market, trend directions and industry issues through the fair’s educational workshops and networking socials.

Nearly 10,000 buyers from 60 countries and regions are expected to descend on the Shenzhen Jewellery Fair to source for their jewellery-related needs. Offering to fulfill their requirements are over 300 exhibitors from 13 countries and regions.