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Features

  • Trade braces for prospects and challenges in 2019

    The year 2018 proved challenging to the gemstone and jewellery industry by most accounts but it also served as a catalyst for change and opportunities.

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  • Gem labs at the forefront of technological innovation

    With modern consumers’ incessant call for transparency, traceability and responsible sourcing, gemmological laboratories are revolutionising testing methods and upgrading facilities to meet the demands of discerning consumers. This special report highlights gem labs’ increasingly critical position in fostering consumer confidence in the gemstone trade.

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  • The invincible Paraiba tourmaline

    Amid a challenging business scenario, the seemingly indomitable Paraiba tourmaline has sustained its sparkle as buyers continue to seek out its stunning colours, rarity and versatile charm.

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  • Promoting pearls to young Japanese consumers

    Pearls produced in Japan are known for their premium quality and distinguished image. With an ageing clientele however, Japanese pearl industry players are reaching out to younger consumers to ensure the long-term development of the country’s pearl jewellery sector.

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  • Baselworld in a modern era

    Transformations are unfolding at Baselworld 2019 as fair organisers reinforce the relevance of traditional trade shows amid a fast-paced business environment.

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  • The rise of lab-grown diamonds

    Diamond mining giant De Beers Group forever changed the game when it launched its own line of lab-grown diamond jewellery earlier this year. How is the market reacting to this development?

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  • PGI® unveils thematic advertising film featuring Platinum Ambassador Yang Yang

    The latest advertising campaign from PGI® reinforces the power of true love as immortalised in platinum jewellery.

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  • Belgian jewellers redefine understated elegance

    Fine jewellers from Belgium are making solid headways in the global jewellery world with designs that underpin creativity, innovation and a subtle but endearing dose of sophistication.

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  • Jewellery and Fashion: The ties that bind

    While there appears to be a demarcation line between the fashion and jewellery industries, they are more often than not intertwined. According to industry experts, both sectors stand to learn from each other when it comes to new business and marketing strategies, and targeting today’s consumers.

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  • Glittering opportunities in new diamond markets

    The impact of millennial and Gen Z consumers on the jewellery industry has become the focus of most market studies. The existence of this new consumer group has revolutionised the way companies do business and industry giant De Beers Group is no exception. During his recent trip to Hong Kong, De Beers CEO Bruce Cleaver sat down with JNA to share his views on the future of the diamond trade.

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  • Elegant concept boosts buyer experience

    The ever-growing popularity of online purchases has changed the dynamics in the retail scene, and enhancing shoppers’ experience at physical stores has become more vital. To further improve its image, world-renowned luxury brand Cartier has recently renovated its flagship store located in the heart of Hong Kong’s retail district, making it a must-visit boutique in town.

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  • The world’s major jewellery producer

    China’s abundant supply of natural and human resources and its relatively competitive production costs have attracted local producers as well as investors from abroad to set up manufacturing facilities on the mainland to cover demand from both domestic and export markets. At present, China is a major source of freshwater pearls. The country also produces gold and a wide variety of natural coloured gemstones, accounting for a significant portion of global supply. With production facilities concentrated in the southern part of the country, cities such as Shenzhen and Guangzhou (particularly its Panyu district) in Guangdong Province have become major trading hubs for global jewellery players.

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  • Gen Z, Millennials lead global diamond jewellery demand, says De Beers

    The millennial and Gen Z generations combined accounted for two-thirds of global diamond jewellery sales in 2017, as diamond jewellery demand reached a new record high of US$82 billion, according to the latest Diamond Insight Report by De Beers Group. The report noted that millennials are in general more mistrusting, requiring brands to earn their trust before they can pursue growth, while Gen Z tend to be more individualistic and optimistic, desiring products that help build their own personal brands. At the same time, the two generations adopt similar stances with regards to valuing love, being digital natives, being engaged with social issues and desiring authenticity and self-expression.

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  • Israel eyes sustainable growth

    Marketing, innovation and e-commerce are the top priorities of Aviel Elia, the new managing director of the Israel Diamond Institute Group of Companies, as the country’s diamond industry flourishes on the back of greater government support and international recognition of its prowess with large diamonds.

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  • Offline success in an online world

    While online retail has gained traction in recent years, jewellery stores are still very much in the game. Enhanced customer service and personalised shopping experiences are but some of the measures that will enable brick-and-mortar jewellers to survive and thrive in an era of increasing online retail.

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  • Platinum Guild International joins celebrity to launch brand commercial in China

    Platinum Guild International (PGI®), together with its brand ambassador Yang Yang, launched the advertising film, The Legend of Platinum Dandelion, depicting the beauty of true love with pure and graceful images. In the film, Yang Yang plays the role of an innocent, brave, persevering and enthusiastic gardener who lived on the dandelion planet waiting for his true love. The film presents the platinum dandelion fairy tale in the most enchanting and beautiful manner while interpreting the eternal charm of pure platinum.

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JNA Jan 2019

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