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Pearls are at the centre of innovative design movements more so today than ever before, with the industry’s most prolific manufacturers constantly upgrading jewellery designs to highlight the organic gems’ extraordinary versatility.
Rich traditions have established Thailand as a world-class gem and jewellery manufacturing hub. Thanks to its resilience and perseverance, the country has successfully maintained its top market position.
Was your most recent purchase borne out of a rational choice or are you convinced that influencers have no effect on consumer behaviour? If your answer is yes, the latest research on buyers’ decision-making process may suggest otherwise. Influencing buyers as social-emotional creatures is the new marketing approach. Here is what you need to know.
Turkey’s jewellery industry is on the verge of change. Faced with unprecedented hurdles, businesses are diversifying products and expanding markets more aggressively than ever to keep their competitive edge.
The love for coloured gemstones dates to centuries ago when royal families and connoisseurs from around the globe collected these natural treasures. Over the decades, the value of natural coloured gemstones continued to appreciate, with exceptional gems breaking record prices at auctions. According to a study by Knight Frank, coloured gems have outperformed other luxury products in terms of prices, including diamonds and the wider jewellery market. JNA talked to auction experts and major gemstone suppliers about growth prospects in the market.
PGI® co-presented the 2019 Platinum Advisory Council Meeting with leading brands, distributors and retailers in the platinum jewellery industry for in-depth discussions on PGI's China strategy, as well as topics around branding, marketing and trends.
Fenix Diamonds is harnessing the power of design, innovation and marketing to stand out in the lab-grown diamond field. The US-based company was born from the desire to deliver affordable, ethical and sustainable lab-grown diamonds to a new generation of consumers for whom trust and integrity are as valuable as the diamond itself. Its story started in 2018 with the opening of a substantial and state-of-the-art growing facility in India that could deliver a consistent supply of CVD diamonds in a variety of commercial and superior qualities, shapes, sizes and colours.