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  • PGI® unveils thematic advertising film featuring Platinum Ambassador Yang Yang

    The latest advertising campaign from PGI® reinforces the power of true love as immortalised in platinum jewellery.

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  • Belgian jewellers redefine understated elegance

    Fine jewellers from Belgium are making solid headways in the global jewellery world with designs that underpin creativity, innovation and a subtle but endearing dose of sophistication.

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  • Jewellery and Fashion: The ties that bind

    While there appears to be a demarcation line between the fashion and jewellery industries, they are more often than not intertwined. According to industry experts, both sectors stand to learn from each other when it comes to new business and marketing strategies, and targeting today’s consumers.

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  • Glittering opportunities in new diamond markets

    The impact of millennial and Gen Z consumers on the jewellery industry has become the focus of most market studies. The existence of this new consumer group has revolutionised the way companies do business and industry giant De Beers Group is no exception. During his recent trip to Hong Kong, De Beers CEO Bruce Cleaver sat down with JNA to share his views on the future of the diamond trade.

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  • Elegant concept boosts buyer experience

    The ever-growing popularity of online purchases has changed the dynamics in the retail scene, and enhancing shoppers’ experience at physical stores has become more vital. To further improve its image, world-renowned luxury brand Cartier has recently renovated its flagship store located in the heart of Hong Kong’s retail district, making it a must-visit boutique in town.

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  • The world’s major jewellery producer

    China’s abundant supply of natural and human resources and its relatively competitive production costs have attracted local producers as well as investors from abroad to set up manufacturing facilities on the mainland to cover demand from both domestic and export markets. At present, China is a major source of freshwater pearls. The country also produces gold and a wide variety of natural coloured gemstones, accounting for a significant portion of global supply. With production facilities concentrated in the southern part of the country, cities such as Shenzhen and Guangzhou (particularly its Panyu district) in Guangdong Province have become major trading hubs for global jewellery players.

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  • Gen Z, Millennials lead global diamond jewellery demand, says De Beers

    The millennial and Gen Z generations combined accounted for two-thirds of global diamond jewellery sales in 2017, as diamond jewellery demand reached a new record high of US$82 billion, according to the latest Diamond Insight Report by De Beers Group. The report noted that millennials are in general more mistrusting, requiring brands to earn their trust before they can pursue growth, while Gen Z tend to be more individualistic and optimistic, desiring products that help build their own personal brands. At the same time, the two generations adopt similar stances with regards to valuing love, being digital natives, being engaged with social issues and desiring authenticity and self-expression.

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  • Israel eyes sustainable growth

    Marketing, innovation and e-commerce are the top priorities of Aviel Elia, the new managing director of the Israel Diamond Institute Group of Companies, as the country’s diamond industry flourishes on the back of greater government support and international recognition of its prowess with large diamonds.

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  • Offline success in an online world

    While online retail has gained traction in recent years, jewellery stores are still very much in the game. Enhanced customer service and personalised shopping experiences are but some of the measures that will enable brick-and-mortar jewellers to survive and thrive in an era of increasing online retail.

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  • Platinum Guild International joins celebrity to launch brand commercial in China

    Platinum Guild International (PGI®), together with its brand ambassador Yang Yang, launched the advertising film, The Legend of Platinum Dandelion, depicting the beauty of true love with pure and graceful images. In the film, Yang Yang plays the role of an innocent, brave, persevering and enthusiastic gardener who lived on the dandelion planet waiting for his true love. The film presents the platinum dandelion fairy tale in the most enchanting and beautiful manner while interpreting the eternal charm of pure platinum.

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  • Traceable gems: The future of the trade

    Transparency has become a byword in the gemstone sector, with industry groups and other stakeholders staunchly supporting gem education and investments in traceability programmes. At the centre of this progressive movement is technology – a crucial agent of change amid a highly fragmented and complex world of gems.

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  • Enchanted by EMERALDS

    Emeralds continue to command attention in the international coloured gemstone industry, thanks to their immense value and historic charm. Modern buyers, meanwhile, are now more receptive to other sources of emeralds as quality becomes a key buying factor along with provenance.

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  • Challenges and Identity: Synthetic vs natural diamonds

    The battle lines are drawn between synthetic and natural diamonds, with neither conceding much as new developments and regulations in the trade win each side small victories instead of definitive gains. The rivalry plays out in product, price and positioning, with synthetic and mined players out to challenge the status quo.

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  • SOPHISTICATED SAPPHIRES

    Sapphires continue to captivate the market with their alluring depths of colour and suitability for jewellery and personal collections. Demand remains robust for the gem, with good-quality sapphires of smaller sizes moving particularly well in the market.

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  • RESPLENDENT RUBIES

    The ruby’s formidable status in the realm of gemstones remains unchallenged to this day. Unrivalled in colour, fluorescence and stability, the ruby has proven itself worthy of the title the ‘King of Gemstones’ or ‘Ratnaraj’ in ancient Sanskrit.

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  • BELMONT: 40 years of emerald excellence

    Brazilian emeralds have risen to become one of the most coveted gems in the world, rivalling their counterparts in colour, size, lustre and overall allure.

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CJNA 亞洲珠寶 Dec 2018

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