Features

DPA campaign advances in key markets

The Diamond Producers Association takes stock of an ongoing marketing campaign that aims to revolutionise the diamond buying experience – a unique retail strategy targeted at today’s discerning consumers.

Bejewelled designs entice young fashion talents

Using materials from different sources can inject unique creative ideas into product designs. This culture of collaboration is inevitable, particularly in industries constantly looking for new ideas to excite their customers, the jewellery and fashion sectors included. The vast usage of digital platforms has also made communication easier these days while the line separating fashion and jewellery has become blurred as consumers aim for a total look to make a statement.

Creating Win-Win situations

As a pearl trading hub, Hong Kong hosts numerous pearl auctions every year. In November 2018 alone, a string of pearl auctions was held in the city, top-billed by the Rio Pearl auction. The sale offered 465 lots including South Sea pearls from Australia and Indonesia, golden South Sea pearls from Myanmar as well as Tahitian pearls. Of the 198,410 pearls placed on the auction block, 85 percent was sold, generating US$3.08 million.

The Ring Master

Men’s rings are now a fashion phenomenon. In Paris, antique dealer Yves Gastou presented a fabulous selection of men’s rings at the L’École des Arts Joailliers. The collection traces the interesting history of this symbol of masculinity through several themes ranging from neo-classicism to chivalry, Gothic style and vanities.

Rio Tinto retains edge in diamond sector

Australian diamond miner Rio Tinto is looking at a bright future with plans to further strengthen existing operations and embark on exploration projects.

Emerald symposium - casts spotlight on responsible sourcing

The Second World Emerald Symposium (2WES) took place in Bogotà, Colombia last October – three years after the successful First World Emerald Symposium – with an overwhelmingly positive response from participants.

Trade braces for prospects and challenges in 2019

The year 2018 proved challenging to the gemstone and jewellery industry by most accounts but it also served as a catalyst for change and opportunities.

Gem labs at the forefront of technological innovation

With modern consumers’ incessant call for transparency, traceability and responsible sourcing, gemmological laboratories are revolutionising testing methods and upgrading facilities to meet the demands of discerning consumers. This special report highlights gem labs’ increasingly critical position in fostering consumer confidence in the gemstone trade.

The invincible Paraiba tourmaline

Amid a challenging business scenario, the seemingly indomitable Paraiba tourmaline has sustained its sparkle as buyers continue to seek out its stunning colours, rarity and versatile charm.

Promoting pearls to young Japanese consumers

Pearls produced in Japan are known for their premium quality and distinguished image. With an ageing clientele however, Japanese pearl industry players are reaching out to younger consumers to ensure the long-term development of the country’s pearl jewellery sector.

Baselworld in a modern era

Transformations are unfolding at Baselworld 2019 as fair organisers reinforce the relevance of traditional trade shows amid a fast-paced business environment.

The rise of lab-grown diamonds

Diamond mining giant De Beers Group forever changed the game when it launched its own line of lab-grown diamond jewellery earlier this year. How is the market reacting to this development?

PGI® unveils thematic advertising film featuring Platinum Ambassador Yang Yang

The latest advertising campaign from PGI® reinforces the power of true love as immortalised in platinum jewellery.

Belgian jewellers redefine understated elegance

Fine jewellers from Belgium are making solid headways in the global jewellery world with designs that underpin creativity, innovation and a subtle but endearing dose of sophistication.

Jewellery and Fashion: The ties that bind

While there appears to be a demarcation line between the fashion and jewellery industries, they are more often than not intertwined. According to industry experts, both sectors stand to learn from each other when it comes to new business and marketing strategies, and targeting today’s consumers.

Glittering opportunities in new diamond markets

The impact of millennial and Gen Z consumers on the jewellery industry has become the focus of most market studies. The existence of this new consumer group has revolutionised the way companies do business and industry giant De Beers Group is no exception. During his recent trip to Hong Kong, De Beers CEO Bruce Cleaver sat down with JNA to share his views on the future of the diamond trade.