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The Diamond Producers Association takes stock of an ongoing marketing campaign that aims to revolutionise the diamond buying experience – a unique retail strategy targeted at today’s discerning consumers.
Using materials from different sources can inject unique creative ideas into product designs. This culture of collaboration is inevitable, particularly in industries constantly looking for new ideas to excite their customers, the jewellery and fashion sectors included. The vast usage of digital platforms has also made communication easier these days while the line separating fashion and jewellery has become blurred as consumers aim for a total look to make a statement.
As a pearl trading hub, Hong Kong hosts numerous pearl auctions every year. In November 2018 alone, a string of pearl auctions was held in the city, top-billed by the Rio Pearl auction. The sale offered 465 lots including South Sea pearls from Australia and Indonesia, golden South Sea pearls from Myanmar as well as Tahitian pearls. Of the 198,410 pearls placed on the auction block, 85 percent was sold, generating US$3.08 million.
Men’s rings are now a fashion phenomenon. In Paris, antique dealer Yves Gastou presented a fabulous selection of men’s rings at the L’École des Arts Joailliers. The collection traces the interesting history of this symbol of masculinity through several themes ranging from neo-classicism to chivalry, Gothic style and vanities.
The Second World Emerald Symposium (2WES) took place in Bogotà, Colombia last October – three years after the successful First World Emerald Symposium – with an overwhelmingly positive response from participants.
With modern consumers’ incessant call for transparency, traceability and responsible sourcing, gemmological laboratories are revolutionising testing methods and upgrading facilities to meet the demands of discerning consumers. This special report highlights gem labs’ increasingly critical position in fostering consumer confidence in the gemstone trade.
Pearls produced in Japan are known for their premium quality and distinguished image. With an ageing clientele however, Japanese pearl industry players are reaching out to younger consumers to ensure the long-term development of the country’s pearl jewellery sector.
While there appears to be a demarcation line between the fashion and jewellery industries, they are more often than not intertwined. According to industry experts, both sectors stand to learn from each other when it comes to new business and marketing strategies, and targeting today’s consumers.
The impact of millennial and Gen Z consumers on the jewellery industry has become the focus of most market studies. The existence of this new consumer group has revolutionised the way companies do business and industry giant De Beers Group is no exception. During his recent trip to Hong Kong, De Beers CEO Bruce Cleaver sat down with JNA to share his views on the future of the diamond trade.