27 February 2019
This year, we are highlighting inventive collections that truly stand out from the competition as these meet buyers’ demand for competitive price points and novel designs.
Su-Raj Inter Gold is aiming to impress trade buyers with its latest diamond jewellery collections. The company is eyeing to do business with retail chains, wholesalers and distributors at the Hong Kong International Diamond, Gem & Pearl show.
Top-billing its offerings is the Illuminati Collection, which includes classic diamond-studded pieces. Also on offer are the Wintage and Verlangen Collections, which feature diamond and coloured gemstone jewellery pieces, and diamond rings in geometric designs, respectively.
Feel Links – II meanwhile is a collection of trendy, design-centric diamond earrings and necklaces aimed at striking the fancy of fashionable customers. Su-Raj made use of conventional shapes such as triangles, rectangles and circles and transformed these into fresh and innovative artistic concepts.
With more than 25 years of experience in the diamond jewellery industry, Su-Raj said its mantra is to fulfil the market’s demand for new and invigorating collections.
“We come up with fresh concepts and catalogues every month. This year, we are highlighting inventive collections that truly stand out from the competition as these meet buyers’ demand for competitive price points and novel designs,” noted Su-Raj.
Citing recent improvements in the global economy, the company also said it remains optimistic about business prospects at this year’s show.