Legendary jeweller Fabergé is presenting a new spring advertising campaign that highlights the allure of coloured gemstones from Gemfields’ mines in Zambia and Mozambique.
The “A Life in Colour” campaign was shot during brief pauses in bidding by expert gem photographer Casey Moore at Gemfields’ ruby auction in Singapore, according to Fabergé.
It features Fabergé timepieces, lockets and rings alongside Gemfields’ uncut gemstones – showcasing the beauty of the gems in their natural state.
In all, 13 images will appear across multimedia channels such as print, digital, press, social and out of home, offering one-of-a-kind pieces from love tokens to gifts bearing a Fabergé surprise.
“Fabergé’s link with Gemfields, a world-leading supplier of responsibly sourced gemstones, means an array of exemplary Mozambican rubies and Zambian emeralds are within easy reach,” noted the jeweller.
The campaign features award-winning timepieces, personally engraved pendants and a range of best-selling and iconic creations, alongside the rough gemstones that inspired them.