3 June 2019
Major diamond manufacturer Venus Jewel has obtained certification from the Responsible Jewellery Council (RJC), which includes the first audited provenance claim on rough diamond origin and traceability.
According to the company, this provenance claim is the first of its kind, making Venus Jewel the first company in the diamond industry to provide a diamond's complete audited history through the certificate of origin.
Venus Jewel has been actively engaging buyers on the journey of diamonds over the last four years through technological advancements that allow customers to virtually witness a diamond’s transformation from rough to polished, thereby enhancing customer experience.
It introduced the diamond journey programme, which traces the journey of special diamonds from rough stones to facetted gems – engaging its clients through an educational and interactive initiative.