Changing the diamond narrative
The Diamond Producers Association (DPA) is out to update the reality of diamonds in the minds of consumers. Through its ‘Real is Rare. Real is a Diamond.’ communications platform, it is redefining the emotional value of diamonds among millennials, turning these into a meaningful symbol for authentic and genuine relationships. In this article, DPA’s CEO Jean-Marc Lieberherr talks about the association’s latest initiatives and priorities.
About JNA
JNA is a bi-monthly, bilingual (English & Simplified Chinese) B2B magazine that delivers the most relevant, incisive and useful market information on the international gem and jewellery industry. Our integrated thought-leadership portfolio includes a stable of sectoral publications in print and digital formats, online products and platforms, content marketing services and insightful industry events.
