Star quality: The sparkle of celebrity marketing
A surefire way to tap into a wide range of clientele – be it in the jewellery industry or any other luxury sector – is having a trusted, well-loved and admired celebrity to help market the product. JNA sits down with two celebrity marketing experts who talk about the value and effectiveness of such a marketing tactic.
Dreams are often construed as a glimpse into a parallel universe where the strange and the beautiful merge, giving birth to ethereal concepts and images. This issue shines the spotlight on fine jewellery pieces in solid colours and elegant designs that impeccably mimic a dreamlike scenario.
JNA is a bi-monthly, bilingual (English & Simplified Chinese) B2B magazine that delivers the most relevant, incisive and useful market information on the international gem and jewellery industry. Our integrated thought-leadership portfolio includes a stable of sectoral publications in print and digital formats, online products and platforms, content marketing services and insightful industry events.