Cautious optimism pervades jewellery trade in 2021
Pockets of recovery in the international jewellery and gemstone industry are expected to gain steam throughout the new year, thanks to the emergence of vaccines and improving consumer sentiment, but how soon can a full and impactful recovery take place? 
 
Jewellery design directions
Design codes in the coming seasons remain subdued, reflective but hopeful, following a year of social distancing and lockdowns. Clear narratives, comforting classics, emotional appeal, bespoke services, refreshing touches and personal expression are set to define jewellery designs in 2021. 
 
New normal in the diamond industry
With the Covid-19 vaccine rollout underway, the diamond industry is headed towards measured recovery. Trends that emerged or accelerated during the pandemic – from virtual meetings, digital marketing and e-commerce to greater focus on sustainability and traceability – will however continue to shape the global diamond trade.  
 
Mint tourmalines gain traction in gemstone trade
With their refreshing pastel greens and effervescent tones, mint tourmalines embody optimism and a youthful vibe that are commanding attention in the global gemstone sector. Coloured gemstone traders are upbeat about prospects for these stones, supported by their invigorating colour, size and affordability.