JNA Oct 2018

9 MESSAGE FROMTHE EDITOR Knowledge matters 10 NEWS ‘Pink Legacy’ to impress at Christie’s Geneva auction Gübelin to roll out blockchain initiative in Feb 2019 16 COVER STORY Platinum Guild International joins celebrity to launch brand commercial in China 18 FRONTLINE Offline success in an online world 22 INSIGHT Israel eyes sustainable growth Traceable gems: The future of the trade CONTENTS Issue number 410 | OCT 2018 40 40